Rochester Initiative  
Lead Generation Services Advertisers Media Kit
For IBM i Power Systems including AS/400
Advertising and Email Rates
Rochester Initiative offers an easy and economical way to reach thousands of IBM i buyers and decision makers. Since we also sell directly to the industry we have an understanding of how you can best reach your marketing goals.
Circulation: Our database is comprised of over 72,000 IBM i professionals who have purchased training products from us, opted-in for technical download privileges at our site or received product updates and technical downloads. These IBM i professionals have subscribed to industry magazines or newsletters, attended IBM i trade shows and conferences or purchased IBM i related products from our partner sites.
Blue Bulletin, our monthly publication is packed with useful information for IBM and AS/400 programmers. It's both educational and entertaining. Take advantage of a low introductory rate of $1200. This is an excellent opportunity to promote your product or service. It has a 72,000 plus circulation. Don't miss this opportunity. Take a look here and then contact Kathryn Johnson for more information on advertising.
A look at our opt-in database:
Opt In Database Statistics
Email Lead Generation Services
Email Blasts - Reach buyers and specifiers with your stand-alone email message. $225 CPM
Custom E-mail Specifications / Requirements
HTML Version of email approx. 600 pixels wide.
SPECIAL NOTE: All graphics and links must be "absolute links" to your website / server.
Date / Time: Email will be sent at your specified time and date.
Unsubscribe / Removal information will be added by Rochester Initiative
NOTE: Link tracking / click throughs are not provided. Advertisers wishing to track links must build tracking into the URLs within their emails.
Text Version of email (No formatting, No Bold, No Italics etc.) must include full URL links (not embedded links).
Subject Line for email (avoid words that trigger spam filters like FREE, NEW etc.)
2 or 3 Email Addresses for testing
Send Materials for email (zipped or stuffed to prevent file corruption)
Please send email materials to:
IMPORTANT NOTE: All Email Blast Materials must be received by 12:00 noon (Pacific time) one week before the scheduled email broadcast.
For more information on Custom Email Services contact Kathryn Johnson. Tel: 858-603-8449 (8:30 am - 4:00 pm Pacific Time)
More Advertising Options
Monthly Newsletter/Blue Bulletin Rate      
75 words with logo and link $1,200    
Side Ad 220 pixels width by 400 pixels height $650      
Sponsorship Ad $2650      
Banner Ads Ad Size Rate 3X 6X
Homepage (Top) 650 pixels width by
90 pixels height
per month
Homepage (Bottom) 650 pixels width by
90 pixels height
per month
Training Catalog (Ad appears at
the bottom of all catalog pages)
650 pixels width by
90 pixels height
per month
Downloads Page (Top) 650 pixels width by
90 pixels height
$375 $350 $325
Vendors Notebook (Top) 650 pixels width by
90 pixels height
$375 $350 $325
Mechanical Specifications for Ad Graphics:      
Image File Format: JPG, GIF or PNG
File Size: 20 K (20,000 bytes) or less is ideal for static (non-animated) images.
Animated GIF files are acceptable, but file size should be no more than 40 K (40,000 bytes).
HTML (supplied by advertiser) may include text, graphics and link. Do not use too much text. The message should be clear and direct. (Splash Page will redirect visitor to Lab400 homepage after 12 seconds)
E-mail Blast Advertisers get a FREE listing in the Vendors Notebook
Contact Kathryn Johnson
Tel: 858-603-8449 •
(8:30 am - 4:00 pm Pacific Time)