Issue 54 Volume 3
Presents
Advertisers Media Kit
For IBM iSeries/AS400 and System i Professionals
 
Rates and Dates
Advertising in the Intelligencer is an easy and economical way to reach thousands of iSeries/400 buyers and decision makers. Since we also sell directly to the industry we have an understanding of how you can best reach your marketing goals. Here are six reasons you should be advertising with us.
 
Circulation: An HTML version of the Intelligencer is sent to 14,100 iSeries professionals who have purchased training products from us or signed up for technical download privileges at our site. An additional 54,000 receive a contents synopsis via text email linked to the newsletter. These iSeries professionals have subscribed to industry magazines or newsletters, attended iSeries trade shows and conferences or purchased iSeries related products from our partner sites.
 
A look at our opt-in database:
Opt In Database Statistics
 
Advertising Options Ad Size Rate 3X 6X
Magazine Sponsorship 350 pixels width by
200 pixels height
$2,500 $2,400 $2,200
Includes Sponsor Ad, Full Page on our site (Lab400) inclusion in Text email message to 54,000 sites!
         
Premium Tile Ad (Upper Right) 120 pixels width by
240 pixels height
$500 $450 $400
         
Skyscraper Ad (Column) 120 pixels width by
480 pixels height
$725 $675 $625
         
Tile Ad (Column) 120 pixels width by
240 pixels height
$450 $425 $400
         
Banner Ad (Bottom) 650 pixels width by
90 pixels height
$500 $450 $400
         
         
Website Page Sponsorship Ad Size Rate 3X 6X
Downloads Page (Top) 650 pixels width by
90 pixels height
$375 $350 $325
         
Vendors Notebook (Top) 650 pixels width by
90 pixels height
$375 $350 $325
         
Career Center (Top) 650 pixels width by
90 pixels height
$375 $350 $325
         
Puzzle Page (Bottom) 650 pixels width by
90 pixels height
$375 $350 $325
         
Homepage (Top) 650 pixels width by
90 pixels height
$750
per month
         
Homepage (Bottom) 650 pixels width by
90 pixels height
$750
per month
         
Training Catalog (Ad appears at the bottom of all catalog pages) 650 pixels width by
90 pixels height
$750
per month
         
         
Mechanical Specifications for Ad Graphics:      
Image File Format: JPG or GIF
File Size: 20 K (20,000 bytes) or less is ideal for static (non-animated) images.
Animated GIF files are acceptable, but file size should be no more than 40 K (40,000 bytes).
         
         
Splash Page Ad Size Rate    
When site visitors arrive at our homepage www.Lab400.com they will first be served your full-screen advertisement.
640 pixels width by
480 pixels height
$980 for
3,500 ad views
         
HTML (supplied by advertiser) may include text, graphics and link. Do not use too much text. The message should be clear and direct. (Splash Page will redirect visitor to Lab400 homepage after 12 seconds)
         
         
Vendors Notebook   Rate    
200 words with logo and link with front page listing $200
         
Display Advertisers get a Free listing in the Vendors Notebook
     
Email Blasts - Reach opt-in buyers and speiciers with your stand-alone email message.
For more information on Custom Email Services contact Kathryn Johnson .
Tel: 773-325-1804 (8:30 am - 5:00 pm Central Time)
 
Here are email samples that have worked for us:
HTML Email Sample 1 Text Email Sample 1
HTML Email Sample 2 Text Email Sample 2
 
HTML Custom E-mail Specifications
Maximum of 60 lines 20K file size limit

SPECIAL NOTE: All graphics and links must
be "absolute links" to your website / server.
Maximum of 60 characters per line
Maximum of 5 linking URLs
600 pixel wide HTML page
Please email webmaster@Lab400.com the following:
4 or 5 e-mail addresses for sending a test   Date (E-mail will be sent at 12:01 am on the date specified)
Send the html version of the e-mail (zipped or stuffed to prevent file corruption)     Unsubscribe / Removal information will be added by Rochester Initiative
Subject line for the email (avoid words that trigger spam filters like FREE and NEW etc.)     NOTE: Link tracking / click throughs are not provided. Advertisers wishing to track links must build tracking into the URLs within their HTML e-mail.
 
 
Contact Kathryn Johnson
Kathryn@Lab400.com • 760-476-3700
(8:30 am - 5:00 pm Pacific Time)
 
Publishing Schedule
Publication Date Materials Due Date
2008
Tuesday Nov 4th
Tuesday Nov 18th
Tuesday Dec 9th
Friday Oct 31st
Friday Nov 14th
Friday Dec 5th
   
Publication Date Materials Due Date
2009
Tuesday Jan 6th
Tuesday Jan 20th
Tuesday Feb 3rd
Tuesday Feb 17th
Tuesday Mar 10th
Tuesday Mar 24th
Tuesday Apr 7th
Tuesday Apr 21st
Tuesday May 5th
Tuesday May 19th
Tuesday Jun 9th
Tuesday Jun 23rd
Tuesday Jul 7th
Tuesday Jul 21st
Tuesday Aug 4th
Tuesday Aug 18th
Tuesday Sep 1st
Tuesday Sep 22nd
Tuesday Oct 13th
Tuesday Oct 27th
Tuesday Nov 10th
Tuesday Dec 8th
Friday Jan 2nd
Friday Jan 16th
Friday Jan 30th
Friday Feb 13th
Friday Mar 6th
Friday Mar 20th
Friday Apr 3th
Friday Apr 17th
Friday May 1st
Friday May 15th
Friday Jun 5th
Friday Jun 19th
Friday Jul 3rd
Friday Jul 17th
Friday Jul 31st
Friday Aug 14th
Friday Aug 28th
Friday Sep 18th
Friday Oct 9th
Friday Oct 23rd
Friday Nov 6th
Friday Dec 4th

 

 
Rochester Initiative 2701 Loker Ave. West, Ste. 148, Carlsbad, CA 92010 Tel: 760-476-3700 • Fax: 760-476-3733 • Web: Lab400.com

© 2008 Rochester Initiative